Writing Outside Your Expertise
February 9th, 2007 by rickWhat to post about now and going forward?
I have several acquaintances/friends that have particular ‘expertises’ so to speak:
Andrew Hill - Web development/design in general… in particular he is the CSS hax, a PHP fiend and just in general seems to attack new web technologies and standards with the same near-guaranteed outcome of an ICBM; he’s gonna pwn it.
And a recent/soon-to-be acquaintance:
DMAC - Extensive knowledge regarding computer and network security as well as being an ordained Southern Baptist minister.
Then there are the well-known bloggers who have not only a base of knowledge but a large reader base like:
Scoble - If you don’t know who he is, then you prolly won’t care. He is the only person in the world that could have made me want to work for Microsoft 2 years ago; the faceless monster machine that destroyed small firms and stole ideas slowly became a gathering of some of the most interesting and intelligent personalities I had ever seen in person or on screen… and they all worked at Microsoft? And they were actually passionate about what they did and weren’t just the beasts of burden for the machine? He has moved on from Microsoft now, but he and his Channel 9 team at Microsoft did a great service to Microsoft.
Ramit Sethi - Good yet sometimes unconventional (and in my opinion somewhat incorrect) financial instruction and help. The name of the blog is ‘I will teach you to be rich’ and while much of what he says is incredibly good and valuable information, some of his posts truly teach you how to ‘be rich’ as in… what to do once you are already rich. Overall, a fantastic site that I subscribe to and read daily.
David Lorenzo - He hosts Career Intensity, Sales Intensity (usually just a copy of posts from the prior, lately), and I believe several other blogs/info sites. This is another daily read for me. Most of what he posts seems like common sense and something you could read in any self-help/improvement book (7 Habits, Rich Dad, etc) but he has struck a chord with enough of his posts that I subscribe and read daily.
Okay, so the point of posting all of these blog links is to say that.. well… what is my expertise? Do I have one? If I have no expertise per say, then what do I blog about? I have TONS of thoughts about personal finance like Ramit, but he has started businesses, graduated from Stanford, etc… I love technology but I’m much more of a higher-level management/process-minded guy than the techies I linked… So anything tech-related that I post will not have near the meat to it that their posts do. I’ve never worked at any big company that people want to know about, I’ve never been a manager by title, nor sold a single thing to anyone. I’m a Christian, but far from a minister.
If I post thoughts about business organization, who is going to listen to a guy with a CSC degree and several years of programming under his belt? If I post about tech, who’s going to listen to someone who admits he doesn’t have the passion to dig quite as deep into any single technology as many other people do?
Credibility is incredibly important to any legitimate blogger, and is personally important to me. I just want to think of something to post on about which I can claim to be a credible source. Thoughts?
Posted in General |

February 9th, 2007 at 4:25 pm
You express yourself in written form pretty well, especially for a geek.
I think what I would do is not write about your expertise, but your passions. I’ve found, if you’re passionate about something you do what it takes to gain credibility about the subject. (You do this, I do this, it’s not that uncommon)
I still think your experience with “The dark side” and the open source world is very unique and insightful.
February 10th, 2007 at 7:37 am
A lot of folks would be interested in your personal journey.
Liberal to enthusiastic Christian? Quite a switch!